Odd-Coupling branding

Odd-Coupling in entrepreneurship and enterprise is the conscious (and sometimes accidental) selection, re-shuffling of two resources to create a new product.

We designed the new logo to illustrate two resources coming together and making a third – the red – which represents the new product. This contemporary style was reflected across a new website and the accompanying book cover design.

  • Client: Odd-Coupling
  • Tasks: Logo and website design

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